Take charge of your creative career, get re-inspired, and join portfolio pilots.
Are you curious, passionate, energetic, thoughtful, and courageous? People just like you have come to me for coaching. It's truly possible to have the career-growth you deserve and live the life you want. First you have to know what it is you want. Set a clear and realistic end-goal, and make sure you achieve what you set out to accomplish.
1 Portfolio Development
Portfolio Development a three step program focusing on artists, photographers and designers, in search of presentation improvements of their visual content, brand-identity and self-marketing tools.
Portfolio Development Sessions consist of three 2-hour meetings, per week. Each sitting covers one central component in order to attract your target market(s). We will assess and sharpen your presentation in alignment with the most effective marketing and presentation approaches.
Analyze and increase effectiveness in current work.
Set out strategy to develop strengths of your overall portfolio based on your personal brand & marketing focus, based on current components of your creative oeuvre
Portfolio Content Development:
Based upon the portfolio review, we will identify specific content ideas for new work (and/or edit older work) to be added to your portfolio. We will explore your creative edge, push your concepting skills, in order to create innovative work, which will compliment your current portfolio as well as explore new creative avenues expanding your marketability.
Compile final portfolio presentation of the new and existing work that meet the needs of your portfolio and marketing objectives. Set realistic deadlines that will prompt you to execute your personal brand and marketing messages.
2 Self Branding
It's been said that personal branding is based on its simplicity and its honesty. Your personal brand needs to be believable and sustainable
What is it that your product or service and how is it different?
What do you do that adds remarkable, measurable, and distinguished value?
Forget your job description. Ask yourself: What do I do that I am most proud of? What have I accomplished that I can unabashedly brag about? If you're going to be a brand, you've got to become relentlessly focused on what you do that adds value, that you're proud of, and most important, that you can shamelessly take credit for.
Practical action steps to develop your personal brand
Work on a presentation strategy that builds upon and supports your personality and positioning
Buy a domain name with your name, it makes it incredibly easy for employers to find you using Google
Work on a personal site: portfolio, skills, client list, blog and contact me,
Create a leave behind, maybe a postcard that kicks off your personal promotional campaign of messages
NEVER think of a presentation as just 1 single visit - devise multiple ways to stay in touch, and that means more than an occasional email and voicemail.
Get the help of a professional career coach in developing your personal brand.
3 Creative Career Advancement Coaching
Pretend that it's 10 years from now. What, if anything, would you want to be doing to make money? What one thing would you most want to be doing outside of work? Where and with whom would you want be living? What would your closest relationship(s) look like? What would you have done to keep healthy?
If you are committed to move forward in your career as a creative individual;
Contact me for a free portfolio review session